Strengthen Electrum's positioning as the leader of the electric vehicle ecosystem in Indonesia. We helped Electrum to collaborate with KOLs in educating the audience of EV ecosystem in general through the YouTube platform and social media. Announce Electrum's first 4 million kilometers were delivered by Gojek drivers using Electrum electric motors. The aim is to educate the public about the electric vehicle ecosystem and its long-term impact on the environment, and to present the urgency of using electric vehicles to achieve the Net Zero Emissions target in 2030.
Client
Electrum
Service
Digital Campaign
