




L'Oreal is exceeding expectations in terms of waste management, going above and beyond the targets set by Indonesia's Ministry of Environment and Forestry. Working with IPRO, L'Oreal Indonesia is leading the way in the recycling of PP and MLP plastics, which are typically not recycled in the country. The aim is to enhance L'Oreal's brand image, raise awareness about the company's sustainability initiatives, and foster stronger relationships with the media. As a result of these efforts, L'Oreal Indonesia has generated a PR value of IDR 2.895.000.000 and received coverage from 54 media outlets across the nation.
Client
L'Oreal Indonesia
Service
Press Conference
Year
2022